Search Marketing Integration (SMI) is a marketing advancement upon traditional Search Engine Optimisation (SEO) techniques, taking into consideration the benefits of a fully integrated online marketing approach incorporating image generation, video creation, podcasting, blogging, email marketing and social media marketing all contribute to sentiment analysis of your online profile by search engines and the creation of a connected map of online resources that represent your business appropriately within each channel and may suit the consumer needs more appropriately above other mediums.
A comprehensive SMI approach becomes the ultimate method of optimising your website so it will be found by your intended audience, within your desired location, based on the keywords that they enter as a search query within search engines such as Google, and having your webpage appear highly positioned, on the first page of the Search Engine Results Pages (SERPs), and within as many listing options including; Google Map Pack, Google My Business Results, Google Rich Snippets, for your business website URL and all integrated online marketing channels related to the business leading consumers to finding your business above competitors.
Toby Creative, a Google Partner Agency, are a search engine optimisation specialist company based in Perth, Western Australia. Our local Perth SEO consultants have been working with search engines since their inception on the world-wide-web, and have significant experience with optimising for search engines for local search, as well national and international SEO. Our team are experienced within the online marketing space, and like to keep at the cutting edge of ‘martech’ (Marketing Technology) advancements, in design, development, apps and social media to ensure that we bring our business clients the latest and most effective means to market their brand to today’s audience.
The Toby Creative SMI Plans are provided as packaged solutions to suit the varying sizes and requirements of different businesses. Discuss with our SEO staff to determine which SMI package is suited for your business. You may like to start with a Technical SEO Audit Report to determine the current status of your website and SMI requirements. Custom SMI solutions are also available upon request.
Toby Creative’s SMI Plans include a range of fundamental SEO basics; setting up Google Analytics tracking, creating Google Search Console and new Bing Webmaster Tool connections, setting up Google My Business and Google Maps listing of your business, adding important SEO metatags to your website and on-page SEO optimisation, resolving technical SEO issues, removing toxic backlinks as well as search engine link submissions of your website to key local business directories. Our SMI solutions are tailored to your business to maximise the performance gains for increased ROI.