Google Adwords Advertising is a Pay-Per-Click (PPC) advertising option where text adverts appear on the Google.com.au search engine and related Google sites, at the top and bottom of the Search Engine Results Pages (SERPs) in response to the keywords typed by the consumer search query. Consumers click on the advert, links, phone number displayed, or directions to your business, to then engage directly with your business. Clicks cost based on the bid amount for the keyword.
Toby Creative manages the Google Adwords management process for your business, setting up the Google Adwords account, Ad Groups, Adverts, running multivariate A/B ad testing, selecting targeted keywords, setting the target location, adding suitable ad extensions, configuring tracking through to your website so that we can measure the effective Return On Investment (ROI) of your online advertising campaigns. We work on Conversion Rate Optimisation (CRO) to improve the performance of your landing-page to convert the traffic sent to these landing-pages, reducing the bounce-rate and improve your AdSpend utilisation.