Google Display Adverts are image based advertising – banners of various image sizes, that appear on the Google network of websites that show display ads. As opposed to text only adverts that you see on Google.com.au Search Engine Results Pages (SERPs), image adverts can be displayed on a range of websites, whose owners belong to the Google Adsense Network and get paid for providing ad space.
Display adverts appear in response to the keywords typed by the consumer search query. Consumers click on the advert to then engage directly with your business. Clicks cost based on the bid amount for the keyword.
Toby Creative manages the Google Adwords Display Ads management process for your business, setting up the Google Adwords account, Ad Groups, designing the Ad creatives, selecting targeted keywords as well as desired websites where to display your adverts, setting the target location, adding suitable available ad extensions, configuring tracking through to your website so that we can measure the effective Return On Investment (ROI) of your online advertising campaigns.