Toby Creative is a long-established website design and marketing company based in Perth, Western Australia. Our number one service provided to clients is affordable website design. We work with local businesses of all sizes to produce stunning, mobile responsive and highly functional websites with a great foundation for SEO and on-going content creation. Our platform of choice is WordPress, for a number of reasons that will be highlighted below.
WordPress
Why we use WordPress
WordPress is a PHP and MySQL based CMS (Content Management System) that is easy to maintain, has a long history, the greatest adoption of any CMS worldwide and is supported by the greatest number of web developers. It’s highly scalable as it is modular by design, making it our favourite platform to create websites from simple one-pagers, to thousand-page websites and simple e-Commerce sites.
As mentioned above WordPress is modular by design, what that means is that we can take modules (or plugins as they are commonly called) and build upon the functionality of a website. These plugins include things like calendars, booking systems, e-Commerce, messages boards, maps and more.
The plugin library for WordPress is in the tens of thousands, and our developers can create custom plugins for specific use cases or modify and work with existing plugins to achieve specific functionality requirements.
WordPress was originally created as a blog platform, but quickly grew to be a CMS with almost limitless potential. At its core though, it remains an easy to use system for the average computer-savvy user giving them the ability to create blog posts, news articles, and build new pages with relative ease.
We incorporate extra features on top of the standard WordPress feature set, allowing our clients to create new content using a familiar style of WYSIWYG (What You See Is What You Get) interface, similar to Microsoft Word. This gives them the ability to drop in elements like images, tables and YouTube videos as well as text styling, dot points and font changes.
Each of our websites comes with a customised user manual, outlining the processes for page creation, modification, and any other common uses (depending on the functionality of the website) with step by step instructions and screenshots from your website. This is especially handy for businesses with rapid staff turnover, saving them on training costs and hiring skilled staff at a premium.
SEO or Search Engine Optimisation is a talking point that often comes up when discussing web design. The two go hand-in-hand, and we’ll often recommend the use of an SEO provider to work alongside our clients after our websites are built.
We’re able to implement the bulk of the SEO work you might expect to pay an SEO provider for several months of service to accomplish before even launching a website, utilising WordPress plugins to allow for easy entry of key words, metadata and various other technical SEO exercises on every page. The effect of this is getting a head-start in the process of search engine rankings, all this additional information behind the page on your website will receive a positive sentiment from search engines the first time they scan the website and will result in your appearing for your key word searches much faster than if this was not done.
As you continue to build content on your website, you can enter in key words, control how your pages appear in search engines and monitor the quality score of the copy on the page. This is by no means the full extent of SEO, it’s generally referred to on-page SEO, but it should not be neglected in any website build, as they say, content is king!
So you’re interested in a new WordPress website built here in Perth
The team at Toby Creative are available to talk through your requirements over a cup of your favourite caffeinated beverage (or water if you prefer), you’ll be dealing with staff that have a solid understanding of design, copywriting, SEO and security, not just sales staff!
Give us a call on 0412 622 262 to set an appointment or have a chat about your goals, or fill in the form below to receive a no obligations free website concept design and quote**. To help us create the best design and get your attention, we’ll give you a call to confirm your requirements and the sort of designs you like.
** Available to businesses in Perth, Western Australia only.