The Perth Marketing Blog by Toby Creative - Branding & Marketing

There’s several reasons it’s important to keep your opening hours up to date, but chief among those is the rise in mobile customers searching for local businesses by service or product and acting on those searches.

NOTE: https:// = Secure site http:// = Site with security risks Which websites does this apply to? All that have a contact form to fill in and many others too. Google now shows a not secure website warning when someone clicks to the website which will cause people to close the window and not enter […]

Toby Creative – Branding & Marketing, are your established Perth SEO Agency with well over twenty years search marketing experience. We provide affordable and effective SEO solutions for Perth SME (Small and Medium Enterprises), as well as large corporate, government, education and NFP (Not For Profit) Organisations and Charities.

Opportunities to increase exposure and free PR for your Perth business As I have mentioned previously, signals provided to consumers within your marketing material and website that your brand is successful and recognised, can help garner trust and convince the consumer to proceed to find out more about your products and services, particularly in a […]

Polls & Surveys create engagement and interaction on Social Media Polls or Surveys are a useful way to create engagement with your followers on social media by asking a question and providing several choices for them to show their feedback. This encourages an actual interaction on your social media channel. Polls are great to obtain […]

Millions of images are shared across social media platforms every day. Images attract the viewers eye far more than a simple textual content post. A high-quality, visually appealing, and shareable image is more likely to actually make the viewer stop scrolling through their noisy and distracting feed, pay attention, then perform that desired action of engaging – Liking, comment or sharing.

SEO plus Social Media content creates useful signals for Search Engine Optimisation To determine how popular your brand and content are, search engines consider your social media signals. In particular, they consider the following questions: How active are your social media accounts? How fresh and up-to-date are your social media accounts? How much engagement and […]

A look at the history of Google Algorithm Changes The Google search engine uses complex algorithms as search ranking systems to categorise and sort through webpages in its search index to deliver the best results matching the user query. Each year on average, Google changes and tweaks its search algorithm around 500-600 times in a […]

Adding our Toby Creative Google Adwords management account As a Google Partner Agency in Perth, Toby Creative provides Google Adwords support services to local businesses wishing to optimise their Google Adwords pay-per-click advertising. As a new client of Toby Creative you may ask us to review and provide an audit report along with recommendations of […]

Do you over rely on the SEO Yoast Plugin? Relying solely on Yoast SEO as your online “SEO strategy” is a gross over simplification Don’t put all your marketing eggs into the Facebook basket. Particularly with the recent Facebook newsfeed algorithm change which is potentially the end to organic reach for Facebook business pages. The […]