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Starting from September, the shape of your Facebook Business Page’s profile picture will change from square to circular in News Feed and on your Page’s timeline. The larger profile version in your Page’s cover area will remain square.


Facebook is rolling this update out over the next few weeks.

Do you need help to present your brand consistently across Facebook and all your social media channels? Contact Toby Creative – Branding & Marketing today on 0412 622 262 to make that square peg fit into the new round hole that Facebook has created in your life!

How to plan ahead

We’ve created this preview to help you see how this change will look and decide whether you want to make any updates to your profile picture.


Why are Facebook making this change? They are always working to make Facebook a more engaging place, and they believe that this change leads to more conversations with the people you want to reach.

Small UI (User Interface) design tweaks should be a part of any ongoing proactive marketing A/B (multivariate) testing particularly for CRO (Conversion Rate Optimisation). Google, Facebook and many other online channels regularly deploy psychology of design in their presentation and layout to improve the User eXperience (UX).


Facebook has recently been testing design updates in their Facebook News Feed and have seen encouraging results and feedback from these design updates.

The team at Toby Creative – Branding & Marketing in Perth, are an experienced local social media management and marketing team. We like to keep at the cutting edge of ‘martech’ (Marketing Technology) advancements, in design, strategy, development, apps and social media to ensure that we support our local Perth business clients with the latest best-practice methodology as well as the most cost-effective means to market and advertise their brand to today’s audience on the channels where this audience resides.

Toby Creative is a HootSuite Solution Specialist Agency, for social media management and highly recommend HootSuite as a useful social media enterprise tool. We can setup, optimise and train our clients on how to use this popular social media application for managing and monitoring their brand social media accounts, brand mentions, determine influencers, automate and schedule tasks, as well as generate useful social media report metrics to determine the ROI of your social media marketing activities.

Our Perth based social media experts are here to assist your business, and your staff, gain benefits from using social media marketing. Recommendations from friends and family on Facebook have been shown to influence 72% of online shoppers in their buying decisions. Key Influencers and social media Brand Ambassadors can amplify your content marketing, increasing reach and visibility for your content. Social media can provide support to traditional sales methods through reinforcement of brand and offers, whilst also connecting consumers to the online community for trust signals through reviews, feedback and product experience stories.

Facebook is the new Google. Though many consumers still utilise the search giant Google to find a business or service, commonly these same queries are being seen within Facebook as the user is already within the ecosystem, and comfortable with the interface to see what local business appears in response to their enquiries. With consumer trust signals immediately apparent within these results, from reviews, response times to a consumer query, content and engagement between the company and consumers within the Facebook wall for the business, and association to friends/family who may already like and be talking about that business, there is a lot to encourage consumers to stay within the platform, search, discover, connect then engage with your business.

Toby Creative manages both the organic social media and paid advertising management on all social media channels for your business, setting up the social media channel account, optimising the social media profile, creating social media marketing strategy and content plans, establishing the social media channel Ad account, creating Ad Groups, designing the Ad creatives, carefully selecting targeting options based on demographic profiling matching your intended audience persona, setting the target location, managing bid amounts and campaign optimisation with effective A/B multivariate testing, configuring the social media tracking pixel for conversion tracking through to your website so that we can measure the effective Return On Investment (ROI) of your social media campaigns.

Social media business page advertising can be done for a range of content depending on the particular channel options.

Toby Creative can also assist your business with not only the content creation and strategy, but also the social media channel monitoring, brand alerts and managing your various social media pages for your business.

We can integrate social media channels with your website, pulling feeds from your channels into website apps, incorporate social media within shopping carts, connect MailChimp email marketing, connect surveys with Survey Monkey, create custom pages on Facebook page, or taking your content from your blog and distributing this across your social media channels via RSS (Really Simply Syndication) and email distribution, and so much more…

Toby Creative provide individual and team training in all the major social media channels. We run workshops with businesses to create social media policies, procedures and customer persona profiles.

Our experience with corporate brand crisis management and reputation management, provides solutions tailored to your business or individuals, from preparation and prevention, to action and management in the midst of a crisis.

Our team also work with local, national and international social media key influencers, celebrities and bloggers for content marketing solutions, brand champions, brand advocate opportunities.

Download our Toby Creative – Branding & Marketing Social Media Strategy, Marketing & Advertising brochure, or browse through the range of individual brochures on Facebook Marketing, Twitter, Instagram and LinkedIn pay-per-click advertising then call us on 0412 622 262 to book a no obligation free initial consultation at your location so that we can discuss your specific requirements.

1 Comment
  • Matt Lynch - November 2, 2017 at 9:10 am

    Interestingly there are actually quite a few social media channels that use a round version of the profile picture (avatar icon) such as Google+. Though simple, many businesses still have cut-off images that do not look professional or distort the image and effectively confuse the consumer trying to recognise your brand. Crafting images to suit each particular social media channel for the profile, header image (cover photo) as well as wall posts will ensure an optimal presentation of the images for your brand and appearance to consumers.

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