As I have mentioned previously, signals provided to consumers within your marketing material and website that your brand is successful and recognised, can help garner trust and convince the consumer to proceed to find out more about your products and services, particularly in a competitive market.
There are opportunities each year for your brand to participate in local Perth, WA state and national award programs. The Public Relations opportunities for your brand that originate from being nominated in an award through to winning the award, can be the basis for local articles about your business, mentions on TV and radio, and brand references and links on the Award website and their own marketing collateral including social media creating additional exposure and brand mentions.
Keep your eye out and plan for these opportunities as part of your annual marketing activities. Prepare your submissions carefully to maximise your potential to be noticed and answer the award criteria fully and submit on-time.
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The following are a list of some local Perth, WA state and National based award programs that you may be eligible to enter. Don’t forget to also check out your local business networking groups to see what they offer!
Telstra Small Business Awards
Telstra Business Women’s Awards
WAITTA Incite Awards
Various local Perth Councils run business awards
Business News 40under40 Awards
Business News Rising Stars Awards
Optus My Business Awards
Australian Small Business Champions Awards
Australian Business Awards
SBDC’s Regional Business Awards
Nifnex Influential 100 Awards Global
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Leave yourself plenty of time to prepare your submissions for these annual business awards. They fit in nicely with your business planning, strategy and goal setting as much of the information required in the submissions include your corporate ‘About Us’, how the business is going, where you are at now, and what you are doing moving forward. They like you to highlight your strengths and understand your weaknesses. So the process is a good exercise for many businesses to review how they see themselves, and how they are really doing.