SEO plus Social Media content creates useful signals for Search Engine Optimisation
To determine how popular your brand and content are, search engines consider your social media signals. In particular, they consider the following questions:
- How active are your social media accounts?
- How fresh and up-to-date are your social media accounts?
- How much engagement and how many shares does your website content get on social media?
Now this doesn’t mean that should solely consider Facebook your entire social media marketing strategy for your business, as we outlined in a previous blog post, you need to be cautious about putting all your marketing eggs into the Facebook basket.
We have also seen, particularly for Perth businesses, that some major shifts have occurred with nearly all businesses realising the benefit of social media and engaging in some form of social media marketing… though perhaps not all as well as they could or need to be! Almost all businesses now have a Facebook business page though only half would actually have this fully optimised effectively. In fact, for local Perth small one-man businesses, home-businesses, and some start-up businesses – Facebook has been the launch pad for their online marketing, even before a website or without considering a potential need for a website due to marketing budget constraints. Which is my concern for the long-term strategy of their online marketing, and the areas where they subsequently miss out due to not having a website to act as the sales funnel from Facebook and all the other channels where businesses should be engaged.
Foregoing a website relies on the Facebook silo, and should that break, or the Facebook algorithm change (as it has recently), this requires businesses to fork out money for sponsored posts to create reach for their content rather than having an organic website solution and the opportunity for organic traffic from search engines to their website, which is where the majority 85% of consumers start their product/service search query journey.
Along with the excitement in the past few years for businesses identifying and realising the benefits of participating in social media for their brand, which provides the opportunity to listen to brand references and join in the conversation with their consumers and potential prospects. There has been an earnest attempt to establish a brand presence on many different social media channels, but poor preparation and planning, knowledge and skillset, has also left the tumbleweeds blowing across some of these social media accounts, with the dust settling and out-of-date content remaining. Part of the challenge, and it still is, to determine which social media channels best suit your brand activities as well as educating or partnering with an agency like Toby Creative to provide guidance, strategy, creativity and processes so that you can implement yourself or have us maintain and manage your social media for your brand.
If you haven’t already, download our FREE 2018 Marketing Calendar & Social Media Planner from Toby Creative. This super useful marketing resource has achieved very positive feedback, and we encourage you to share the link to this with others. It will simplify and streamline your marketing campaigns and social media planning for 2018 saving you hours of work. Provides a clear month-by-month and daily calendar for scheduling marketing campaigns, EDMs and social media posts. Includes all local, state and national holidays, religious events, special events and observances. Includes really useful information, moon cycles, zodiac phases as well as a month of social media post suggestions to power your social media strategy.
The idea of our free social media planner, is to encourage regular and consistent social media content posts for your brand. Text, Images, Videos, Links, Events, Notes, Products and more. Content provides the medium to include your targeted SEO keyword phrases, and answers to common queries from consumers. It also provides the opportunity to generate inbound links into the various pages of your website. By sharing this social media content across multiple social media channels; Facebook, Twitter, LinkedIn, Instagram, Google+, Flickr, Tumblr, Pinterest, Ello, Snap, YouTube, Vimeo and others, it provides visibility to your brand in each channel, opportunity for your consumers to engage, like, comment, share or simply discover your product, service and points of difference.
The quality of the content that you create is also important! Understanding what will engage your audience, whilst also considering your SEO strategy will assist search engines to discover the pages of your website, particularly new and fresh content, as well as trigger more likelihood for engagement and sharing… which is what we want. Video content for example is likely to get 85% better engagement then images alone. While images are about 40% more engagement than simply writing a text post.
Most businesses in Perth manage their own social media marketing in-house, though there is about half of larger businesses which use a combination of in-house and outsourcing. We highly recommend even small businesses to explore the Toby Creative range of SEO + Social Media services. We created our SMI (Search Marketing Integration) plans for this very reason, to support small-medium businesses achieve well not only in SEO (Search Engine Optimisation), but to provide the flexibility to support their marketing with progressive activities, adding social media accounts, providing support and training, creating content plans, optimising the social media channels, managing the social media engagement and building followers, writing blogs, and even creating videos.
As a local SEO & Social Media Marketing/Management provider, Toby Creative have highly experienced SEO and Social Media specialists here in Perth. We provide custom SEO & Social Media solutions to market your business online and achieve high ranking placement for selected keywords within the search engines.
Our SEO experts use multiple, best of breed, enterprise SEO tools to generate reports and provide SEO recommendations, as well as using good judgement and the wealth of collective hands-on experience and knowledge obtained through testing, measuring and experimenting with SEO locally, nationally and internationally for over 20+ years. Toby Creative is a Hootsuite Social Media Management Professional Company, providing support, training and implementation of Hootsuite social media solutions.
Toby Creative offer a truly integrated marketing strategy, with guidance and support, good communication and clear reporting. We would love to meet with you to discuss how your current SEO and Social Media marketing is performing. Contact Toby Creative – Branding & Marketing on (08) 9386 3444, email email@example.com or fill in our contact form to book a no obligation free initial consultation at your location so that we can discuss your specific marketing requirements.
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