There’s several reasons it’s important to keep your opening hours up to date, but chief among those is the rise in mobile customers searching for local businesses by service or product and acting on those searches. For example, searching for last minute Christmas gift ideas a potential customer searches for “Rose and flower bunches” in Google and is presented with a few businesses around them offering this product, with only one of those stores showing as open. “Perfect! I’m saved!” they think, jumping in their car and driving 15 minutes to arrive at a store that is all but open.
Annoyed by this experience they leave a negative review, they tell their friends, and they never visit the store again.