There’s several reasons it’s important to keep your opening hours up to date, but chief among those is the rise in mobile customers searching for local businesses by service or product and acting on those searches. For example, searching for last minute Christmas gift ideas a potential customer searches for “Rose and flower bunches” in Google and is presented with a few businesses around them offering this product, with only one of those stores showing as open. “Perfect! I’m saved!” they think, jumping in their car and driving 15 minutes to arrive at a store that is all but open.
Annoyed by this experience they leave a negative review, they tell their friends, and they never visit the store again.
Here’s a few statistics on mobile customers that highlight the very real need for keeping opening hours up to date, not just on Google My Business but on all the major platforms important to your business.
Don’t forget to update your website as well, the hero slider is a great place to do this as it’s the first thing a user will see when opening up your page. Toby Creative is running a special deal now where we’ll handle the creation and implementation of a new slider on your website and update your Contact Us / About Us page with your seasonal opening hours for a cost of $230 ex GST.
Let’s Do It
Here’s a short list of platforms you should consider updating and some helpful tech support articles from the service providers.
| Phone and Email Systems |
|---|
| Your on-hold messaging system message |
| Your email auto-reply message and forwarding if you will be away during the holiday season |
| Ensure there’s enough free space for both messages and emails if you will be away during the holiday season |
I’m so glad I stumbled across a write-up touching on the importance of this. I personally can’t count the number of times I was frustrated with some service or product companies for this reason. Thank you for sharing this. I’m sharing this with my colleagues at Ad Impact.