Whilst driving, I rely upon Google Maps to provide me with turn-by-turn directions to my intended location. Google Maps provides me with appropriate route options, and time to location. With that business listed on Google My Business it also knows the opening hours for the business and whether I will be able to arrive on-time before it closes.
Over the past five years we’ve seen a dramatic shift in how consumers search for local businesses as well as the role which online reviews play in the consumer’s research and decision-making process.
A summary by the numbers, from the online review research results:
84% of people trust online reviews as much as a personal recommendation.
7 out of 10 consumers will leave a review for a business if asked.
90% of consumers read less than 10 reviews before forming an opinion.
54% of people will visit the website after reading positive reviews.
73% of consumers think that reviews older than 3 months are no longer relevant.
74% of consumers say that positive reviews make them trust a local business more.
58% of consumers say that the star rating of a business is most important.
Source: BrightLocal Local Consumer Review Survey 2016 brightlocal.com/learn/local-consumer-review-survey/
There are many local business listings, map listings and review sites for your business to be submitted, to manage and monitor. Business owners need to be aware of ensuring that their correct current business contact information is listed, and that duplicates have been removed.
Many business owners are not aware of a past import of Sensis Yellow or White Page data included as their business listing information on some online directory services, which subsequently form the basis of business listings for a map provider that contain old and outdated data, adding further confusion to the consumers trying to identify, connect and locate your business.
Not being listed as a business on a mapping service provider, creates confusion and frustration for the consumer experience, and opens the opportunity for discovery of alternative and competing services that appear based on location and keywords/brand name typed into the search query. This is creating a missed opportunity for the business to drive (literally) traffic to their business.
Listing your business on map services also opens up access to many of the popular online review channels either directly on the platform such as Google My Business reviews, or third-party consumer content driven recommendation engines such as Yelp!, FourSquare, TripAdvisor and also Facebook Reviews.
Managing and monitoring review sites is an important activity for businesses these days to stave off negative SEO attacks by competitors, disgruntled ex-employees, or consumers wishing to rant about a negative experience with your brand. As we’ve seen from the research data, negative reviews can influence the buying decisions of future consumers who look for trust signals about your business to determine whether to engage.
If you need assistance in setting-up, managing, monitoring, and addressing negative reputation management as well as actually building positive reviews that you can leverage then let us know!
We also perform a reputation management monitoring process for your brand when you are an SEO client of Toby Creative, keeping an active eye online amongst news, blogs and social media channels for mentions of your brand.
Are you a Perth business that needs local SEO optimisation for your website? Toby Creative – Branding & Marketing, provide a comprehensive range of business SEO services including business map listing on Google Maps, Bing Places and Apple Maps. Start with a free no-obligation consultation at your location, we’ll review your current online presence and discuss a suitable plan to match your business and your budget.
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Also, receive a FREE Google Adwords Pay-Per-Click (PPC) Marketing Insight Report and find out your potential ROI today.
Pay-Per-click (PPC) is a powerful online advertising model that allows site owners to direct traffic to their websites whenever an ad is clicked on a search results page. Compared to traditional ads, PPC ads will only show themselves to people who search for a related keyword, allowing it to target a specific niche or market.
Toby Creative carefully manages your PPC advertising targeting specific keywords that attract your ideal consumer, particularly whilst they are in the buying decision cycle, and drive them to actions within your business – filling in a form, phoning the business, drive the consumer in-store, making a purchase in your online store, or other specific desired actions. Find out more today!
Creating visibility for our clients to local providers and consumers.
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